Massey Ferguson Celebrates 60 Years in New Zealand

Born from the merger of farm machinery companies Massey-Harris (Canada) and Harry Ferguson Ltd (UK), 2018 marks the 60th anniversary of the creation of the world-famous Massey Ferguson brand name.

Massey Ferguson equipment is very much part of the global agricultural landscape. Wherever you are in the world, you are never far from one of these big red machines badged with the iconic Triple Triangle emblem.

With vision from the very beginning, Massey Ferguson pioneered and developed key advances in farm machinery. From the first tractor three-point linkage system and first self-propelled combine harvester, the brand continues to develop appropriate, dependable solutions that farmers need to run successful and profitable businesses.

Massey Ferguson also has a long and strong association in New Zealand as the brand first hit its shores in the same year it was born. “It’s a proud milestone to be able to celebrate not only 60 years of the brand but also celebrate 60 Years of Massey Ferguson in New Zealand, says Peter Scott, manager for NZ. “The brand has been here since day dot and has been an integral part of the New Zealand agricultural landscape having touched so many including customers, dealers and employees,” adds Scott.

In 2014, a MF 5610 made history by becoming the first tractor fitted with agricultural tyres to drive overland across Antarctica to the South Pole – a gruelling 4638km journey lasting 27 days. The expedition was inspired by the 1958 Commonwealth Trans-Antarctic Expedition led by the great Sir Edmund Hillary. The original expedition saw ‘Sir Ed’ take seven TE20 Ferguson tractors to the South Pole. Massey Ferguson celebrated the success of both expeditions by releasing a special edition MF 5610 Antarctica2 105hp tractor in 2015.

Recent years have seen a complete rejuvenation of the full-line of multi-award winning Massey Ferguson tractors, harvesting machinery, hay and forage tools, materials handling equipment and support services. In 2014, the MF Global Series was launched – the first conventional tractors to be completely reengineered for the 21st century. Bringing things right up to date, 2018 and 2019 will see the unveiling of the all-new MF IDEAL combine, signalling a radical new direction for harvester development.

Massey Ferguson is committed to the future of farming and the development of new techniques and technologies. The brand continues to invest in research and development, as well as in people and in understanding the needs of both the farmers of today and into the future.

“There is a dramatic step-change taking place in farming,” says Scott. “New ideas and new opportunities are transforming agriculture forever and we are on the brink of another revolution on the land. Massey Ferguson is fully-focused on the requirements and growth of the new generation of farmers. Our key mission is to be a reliable partner and provide clear solutions to their farming business needs.”

Waikato Tractors are the Massey Ferguson assembly plant in the North Island and have been recognised as one of the top performing flagship dealerships in New Zealand by AGCO International. Their dedication to customer service and finding the best possible solution based on their customer’s needs is what keeps them among the top dealerships year after year. “Farming has never been a nine to five job”, says managing director Keith Stewart, “we make sure our farmers can reach us 24/7 if they need to with a 24 hour call out service right throughout the Waikato, our point of difference is our people”.